Table of Сontents - Starting on Amazon

Introduction

4

Basic minimum of knowledge to start an activity

7

A little bit about taxation and accounting

12

Value added tax in Europe

12

Sales tax in the United States

13

How Does Amazon Calculate and Pay Your Earning

15

Payments charged by Amazon

17

Amazon's FBA Warehouse Policy

19

Reimbursement and Refund of Goods

20

Basic reports for accounting

21

Useful Inventory dashboard

24

How to find a product for sale?

26

What can you sell on Amazon in general

30

A little bit about product copyrights

33

Barcodes and product identification

34

Can we sell without registering a trademark?

35

Opening an account on Amazon SellerCentral

37

Market research using Helium10

41

Agony of choice, the Pareto Rule for Amazon

45

Preparation of the product card

48

Filling in the product card

50

Defining keywords

55

Checking for indexing

57

Product photo is what attracts attention

61

Transportation and customs clearance of goods

67

Filling in the FBA Shipment

68

Incoterms 2020

73

Import of goods to the US and documents for accounting

76

Advertising and product promotion

79

The sales strategy. How do I get a BuyBox?

80

"Feed the Dragon", the terrible truth about organic and advertising sales

83

Automatic advertising campaign

85

Manual advertising campaign

91

Whether customer reviews are important. Questions and answers

92

How competitors are trying to drown your product

94

What to do if the product is sold poorly

97

"I'm tired, I'm leaving." How to exit the game as painlessly as possible (Removal orders)

100

Pirates of the XXI century, or Hidden games

105

Close the account. Or sell it?

106

Epilogue

109